In the last few years, the insurance sector has seen a rise in competition, and the organizations are leaving no stone unturned to stay ahead of the curve. Customer Relationship Management (CRM) is an essential tool amongst the never-ending list…
When we are on a shopping spree to look for the requisite CRM partners for ourselves, we often forget to evaluate our own needs and objectives. We only tend to look for what the other parties have on offer. Instead,…
How important is customer relationship management can be understood by a single stat – As per American Express, 33 percent of Americans say that they will consider switching clients after merely a single instance of poor service. We all have…
In general terms, the agency management system or AMS is a Software-as-a-Service (SaaS) offering that helps organizations to run their businesses effectively. When it comes to the insurance sector, their job is no different; a well-designed AMS is a location…
With more and more players entering the market, it has become a hard grind for the insurance companies to exist and make profits. Competition has increased, profits have declined, and there is a constant struggle to gain more and more…
Customer Engagement is a strategy to provide services to the customers, which far exceeds the value provided by the products that the brand deals with. It is a combination of two words, customer and engagement. Let us start by understanding…
In the present digital age, 40 percent of consumers prefer self-service over their human counterpart. Everyone is trying to harp on how important it is to be self-sufficient. Instead of assigning hundreds of personnel to cater to their users, brands…
Managers and CEOs do not run a business. Customers do. Customer service, therefore, is an unbudgeable part of every successful marketing strategy. A business is essentially a partnership between the owners and the consumers. It is hence crucial that a…