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The Influence of AI on UX

Integrating AI within the UX field has reshaped how users interact with user interfaces. From chatbots providing instant assistance to predictive algorithms anticipating user needs, AI has become instrumental in crafting interfaces that seamlessly align with user expectations and enhance…

the transformative impact of ai on cx

The Transformative Impact of AI on CX

In the realm of customer experience (CX), Artificial Intelligence (AI) stands as a transformative force, reshaping how businesses interact with their customers. CX refers to the customers’ perceptions and feelings resulting from interactions with a brand‘s products The perception involves every…

differentiating cx and ux

Differentiating CX and UX

Customer Experience (CX) and User Experience (UX) are often used interchangeably. Hence, they are often mistaken as the same concept – with the addition of User Interface (UI/UX). A common area the terms are often seen are in job descriptions…