Why is CRM Important in Banking?

We all know banks run on a customer-centric approach. Their ultimate goal is to add value to the customer’s processes and to provide them unique offerings to make their life easier. With so much competition at the play, it has…

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Top 7 Advantages of CRM in Banking Industry

Banks are an economic driving force and play a significant role in upgrading the standard of living in an economy. They store all the data about their customers at all the stages in their life. With so much data to…

The Need for CRM in Banking Sector

Today banking has become much more than just borrowing and lending. The customers expect more from banks rather than just having excellent facilities for checking their accounts or ease of credit; they expect you to give them sound financial advice…

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How to Market a New Insurance CRM Idea?

In our other articles, customers were the end-users. This article takes a viewpoint where the insurers are our end-users here.  So you have a new insurance CRM idea, and you are looking to market it successfully.  The old techniques have…

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How Does the Insurance Industry Utilize CRM?

In the last few years, the insurance sector has seen a rise in competition, and the organizations are leaving no stone unturned to stay ahead of the curve. Customer Relationship Management (CRM) is an essential tool amongst the never-ending list…

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What are the Advantages of Insurance CRM?

How important is customer relationship management can be understood by a single stat – As per American Express, 33 percent of Americans say that they will consider switching clients after merely a single instance of poor service. We all have…

What is Insurance Agency Management System?

In general terms, the agency management system or AMS is a Software-as-a-Service (SaaS) offering that helps organizations to run their businesses effectively. When it comes to the insurance sector, their job is no different; a well-designed AMS is a location…

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Insurance CRM: Importance, Features and Process

With more and more players entering the market, it has become a hard grind for the insurance companies to exist and make profits. Competition has increased, profits have declined, and there is a constant struggle to gain more and more…

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Top 10 Customer Engagement Strategies For Your Business

Customer Engagement is a strategy to provide services to the customers, which far exceeds the value provided by the products that the brand deals with. It is a combination of two words, customer and engagement. Let us start by understanding…